ThoughtMatter redesigns US constitution to "shine a light" on American democracy
Branding agency ThoughtMatter has given the US constitution a colourful makeover to make it easier to read and distribute, in response to the current political climate.
The project, called For The People: Redesigning the Constitution, turns the 230-year-old document into a booklet that can be sent out to schools and libraries. Typography, imagery and layout are all designed to aid its readability.
"By redesigning how the constitution looks and is organised, we aim to make this historic document more aesthetically pleasing, exciting to leaf through and easy to read," said ThoughtMatter.
"Our design concept and system works to deliver the constitution's content in a more interesting and digestible way than typical versions."
The team embarked on the redesign in the hope to increase awareness and understanding of what is contained within the document, and spark conversations about the principles of democracy.
"We're living through bitterly divisive times, but despite increasingly fractious and polarised partisan fault lines, there is one thing we can all agree on: the constitution isn't fake news," they said, referencing a favourite catchphrase of US president Donald Trump.
"But despite the way politicians toss around the constitution and selectively cite amendments for partisan purposes, the ideas contained in this seminal document remain widely unknown. So we set out to change that."
The US constitution defines the nation's frame ...
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