Tiffany Landmark owes to Tiffany & Co., a New York institution and a retail business that sells everything from exquisite jewels to stationery and daily products. The specialist design firm has had a profound impact on the development of the retail industry on a global scale, thanks to its legacy of invention and dedication to classic elegance and functionality.
© floto+warner
Tiffany Landmark
For over eighty years, the 727 Fifth Avenue Tiffany & Co. headquarters served as a staple of the New York skyline. Interestingly, the ground floor of the flagship is the most prominent part of the structure due to its use as a film location. The refurbishment reconceives the flagship through various efforts, including repurposing existing spaces and creating entirely new ones. © floto+warner
727 Fifth Avenue featured ten stories of retail space, on par with most city department stores. Whereas a big-box store often has an array of brands in its many smaller shops, this location is entirely devoted to a single tenant. How might the changes to Tiffany’s store relieve the tediousness of browsing only that brand’s products"
© OMA
The challenge was figuring out how to use scale effectively to provide a rich environment for participants. Is it possible for the entire structure to provide a stimulating experience for the guest" How can an iconic brand best convey its story in a landmark structure" Is it possible to move or disperse the gravitational cent...