Time magazine has sent a fleet of drones into the Californian sky to create a 100-metre-tall version of its cover, for a special report on unmanned aerial vehicles.
The aerial cover is a first in the publication's 95-year-old history. It was created using 958 of technology brand Intel's Shooting Star ? a range of drones and software commonly purposed for light shows.
The vehicles were programmed to arrange in a vertical formation that mimicked Time's iconic border and logo. Another drone then photographed the display from a precise angle.
Shot in Folsom, California, on 3 May 2018, the cover is one of the largest drone light shows to ever take place in the United States, according to Time.
The largest recorded indoor drone show was also performed using Intel's Shooting Stars, which took place earlier this year at the Winter Olympics in PyeongChang, South Korea.
"I've always been amazed at how different an image looks when you put it inside the red border of Time," said Time creative director D W Pine in a statement.
"What's interesting about this is that the image is actually the border of Time. I've looked at that border and logo every single day on a flatscreen monitor, and to see it up in the sky, at 400 feet in the air, it was very moving for me."
...