The team led by Tom Wiscombe Architecture has been selected as the winner of the Sunset Spectacular Billboard Competition, which tasked firms to design a multi-dimensional, kinetic billboard to ?bring creativity and originality back to the Sunset Strip.?

Courtesy of Tom Wiscombe Architecture

The team led by Tom Wiscombe Architecture has been selected as the winner of the Sunset Spectacular Billboard Competition, which tasked firms to design a multi-dimensional, kinetic billboard to ?bring creativity and originality back to the Sunset Strip.?Triumphing over finalist proposals from Gensler, TAIT Towers Inc. and Zaha Hadid Architects, the winning design, titled ?West Hollywood Belltower,? draws from West Hollywood?s unique history and relationship with the billboard, and builds on its evolution from 2-dimensional sign to 3-dimensional icon-object.
Courtesy of Tom Wiscombe Architecture

Partnering with builder/operator Orange Barrel Media, Structural Engineer Walter P Moore and the Museum of Contemporary Art (MoCA), Tom Wiscombe Architecture has envisioned a proposal that rejects the stereotypical ?sign-on-a-stick? billboard typology in favor of a ?spatial and interactive? intervention on the streetscape.The design of the Belltower consists of three faceted ?petals,? which have been pulled apart and rotated to create an occupiable interior. Unlike standard billboards that are inte...