Luxury clothes brand Tommy Hilfiger has released a range of "smart clothing", containing inbuilt Bluetooth chips that allow the item's movements to be tracked and users to be rewarded for wearing them.
The Tommy Jeans Xplore smart clothing line includes men's and women's hoodies, jeans, T-shirts and bum bags, with Bluetooth chips embedded in the fabric of each garment. According to the brand, the intention of the range is to create a "micro-community of brand ambassadors", who are rewarded for wearing the garments.
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