Dezeen promotion: the Dezeen x Samsung Ambient Mode design competition has been whittled down to a shortlist of five, who have shared the thinking behind their designs with Dezeen.
Seeing off tough competition from a 15-entry longlist, the finalists have been announced as Alex Warr and Zach Walters with the entry TimeFrame, Swift Creatives with Kinetic Decor, Jianshi Wu and Yitan Sun with Bird Clock, Gerard Puxhe with Architectural Extension, and Doisign with Sphere.
The ?29,500 competition asked entrants to create a visual experience that displays when the TV is not in use. The shortlisted designers responded with the likes of a virtual architectural extension, a window to other parts of the world and a personal assistant that brings in data from the user's life. Others took a more decorative approach, creating a calming, interactive mobile and a clock that brings nature and joy into telling the time.
The designs are for the Ambient Mode feature on Samsung's new QLED TVs. Ambient Mode makes the screen look almost transparent by mimicking the appearance of the wall behind the television, with additional imagery and information overlaid on top.
The winner will be chosen by a jury made up of graphic designer Neville Brody, industrial designer Erwan Bouroullec, Samsung Electronics' head of the design centre Dontae Lee and Dezeen's editorial director Amy Frearson.
Judging is set to take place at electronics trade show IFA in Berlin, which takes place from 31 August to 5 Septemb...