Paint brand Dulux has revealed an "uplifting" bright yellow colour called True Joy as its Colour of the Year for 2025.
True Joy was chosen for its bold and sunny disposition that adds a sense of cheerfulness to interiors, according to Dulux.
Dulux has announced a bright yellow named True Joy for its Colour of the Year 2025
"Dulux Colour of the Year 2025 True Joy is an uplifting yellow ? a bright and positive colour that brings optimism, pride and imagination to homes and commercial spaces," the brand's senior colour designer Dawn Scott told Dezeen.
"It was chosen to inspire people to leap out of their comfort zone, to just go for it and feel confident."
The sunny colour aims to evoke optimism and creativity Dulux worked with trend forecast researchers ColourFutures to choose the 2025 Colour of the Year. The company's analysis across design, architecture, journalism and technology found three trends to base the colour selection on.
"This year, our global trend forecast highlighted three major trends: the excitement of making a joyful leap into the unknown, the celebration of handmade craftsmanship and the re-embrace of heritage," said Scott.
"These themes have informed our choice of True Joy, along with the colour yellow more generally, creating a collection that helps you design spaces where people can feel inspired to pursue new horizons, connect with human creativity and feel rooted in their identities."
Dulux collaborat...