American graphic designer Michael Bierut has expressed regret that the logo he created for Hillary Clinton's US presidential campaign wasn't enough to help her beat Donald Trump last November.
Bierut, a partner at design consultancy Pentagram, produced Clinton's campaign logo after meeting the Democratic candidate in January 2015.
Over two years later, he reflected that the design rustled up for the whirlwind campaign was eventually no match for Trump's decades of self-marketing through his real-estate projects and reality TV appearances.

"We had spent months developing a logo; Trump had spent years building a brand," said Bierut in an essay for Design Observer.
"Had Trump won not in spite of his terrible design work, but because of it"" The designer revealed the self-doubt he felt after losing to Trump's "bad typography; amateurish design; haphazard, inconsistent, downright ugly communications".
"And everything was topped off with nothing more than a red hat with a badly kerned, caps-locked slogan," Bierut said.
But he conceded that, as film producer Michael Moore pointed out, many people in the Midwestern states that swung the election care more about baseball hats than graphic design.

The logo that Bierut and his small team created for Clinton featured a square "H" with an arrow across its middle, coloured red, white and blue in its initial iteration.
The challenge, he said, was creating a symbol for someone most A...