Trump unveils divisive logo for new Space Force military branch
The official logo of the US Space Force, revealed by Donald Trump on Twitter, has proven controversial on social media with some calling it a Star Trek knock-off.
Created in "consultation with our Great Military Leaders, designers, and others", the circular seal features an arrow-shaped spaceship and a NASA-like white swoosh, superimposed on a simplified universe backdrop.
Also emblazoned on the badge is the year 2019 in Roman numerals, in reference to the Space Force's inception as the sixth branch of the US Armed Forces last December.
"In space, no one can hear designers scream..."
? MHD / Graphic Design (@MHD_Studio) January 25, 2020
Among the design world figures taking to social media to share their thoughts was Pentagram partner Michael Bierut, who tweeted at Trump: "Thanks for the great presentation, you've given us a lot to think about" Bierut added that he felt "personally attacked" by the president's choice to lowercase the word designers.
UK graphic-design studio MHD added jokingly: "In space, no one can hear designers scream..." Meanwhile, product designer Dan Saffer tweeted: "Needs more Helvetica".
Other commenters likened the design to the Star Fleet logo from cult TV show Star Trek, which features a similar, angular spaceship alongside stars and a dramatic swoosh.
Even former cast member George Takei proclaimed his agreement, tweeting: "We are expecting some royalties from this..."
The ...
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