Curved metallic surfaces influenced by early 20th century American industrial design form displays at this compact store in New York City, designed by London studio Tutto Bene for eyewear brand Cubitts.
Tutto Bene was briefed to create an elegant and meticulously crafted space for Cubitts' first store outside of the UK that evokes the past century of New York's history.
Cubitts has opened a store in New York City
The store at 103 Mercer Street has a total floor area of just 25 square metres, which the designers claimed makes it possibly the smallest retail site in all of SoHo.
Felizia Berchtold and Oskar Kohnen of Tutto Bene told Dezeen that they set out to create an experiential and intriguing interior with "the ornate precision of a jewellery box". The interior was designed by London studio Tutto Bene
"Within the retail landscape of SoHo there is a pop-up feeling and one sees a lot of set-design quality fit-outs," the designers said.
"We wanted to counterbalance this trend by creating a space made to last for a decade and to communicate the value that is put into the product inside it."
Charlotte Perriand's LC8 stool is among the vintage furnishings
The functional and precisely detailed design of Cubitts' spectacles provided the main inspiration for the store, which also references the streamlined forms of Streamline Moderne ? an aerodynamic offshoot of art deco that emerged in the 1930s.
"We took that engineering aspect of spectacle-mak...