The flagship physical location for a born-digital furniture start-up, Cozey?s storefront design started with UX and branding research. The result is a next-generation store with no onsite storage and no cash registers. Photo by Riley Snelling
Michel Lauzon founded Montreal-based LAAB just four years ago, but he did so with the knowledge of many years in practice. What made a lasting impression were the experiences and feedback of clients who often perceived architectural design as a haphazard, intuitive, and somewhat opaque process. This left them feeling insecure about capturing the full potential of their projects. With LAAB, Lauzon set out to ?demystify? design: making it clearer, more precise, and more participatory for clients.
For him, design excellence is much more than a product of an architectural style or signature. Rather, it emerges from a diligent creative process of feasibility studies, applied research, and strategic thinking. He encourages his team not to ?jump too quickly into design solutions.? This means that each project requires its own timeline to mature, steadily laying the strategic groundwork upstream. Once green-lighted, there is less risk, less stop-and-go, and less design rethinking in later stages. The flagship physical location for a born-digital furniture start-up, Cozey?s storefront design started with UX and branding research. The result is a next-generation store with no onsite storage and no cash registers. Photo by Riley Snelling
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