Two mothers open Brella to offer flexible childcare in Los Angeles
Childcare subscription app Brella has opened its first space in Los Angeles, comprising play areas, a co-working space and a yoga studio.
Launched in 2019, the startup is led by two mothers ? Darien Williams and Melanie Wolff ? that grew frustrated with the daycare options available to their own families.
Brella's service provides licensed, flexible child care, that is paid for by the hour and booked through an app.
Brella's first space is located in Playa Vista ? a developing neighbourhood in Los Angeles where Microsoft and Facebook have offices. It was designed collaboratively by co-founder Darien Williams, who is also an architect, and Yasmeen Khan, of Rectangle Design Studio.
It includes a variety of rooms are meant to cater to children of different ages, but also to parents that may need space for work. There is also another area dedicated to yoga.
Other co-working spaces have aimed to combine workspace and childcare like Big and Tiny in Santa Monica and female-focussed The Wing in New York, but Brella says it is the first to offer "truly flexible high-quality care".
"While online marketplace models have attempted to streamline families' access to in-home care, and gyms and social clubs have dabbled in unlicensed onsite babysitting, no other provider has executed a successful model of truly flexible high-quality care," said Brella.
The 8,060 square-foot (743 square metres) space includes three different classrooms, each with a different function...
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