The UK Independence Party has replaced its yellow, pound-sign logo with a purple lion's head ? and is now facing a copyright battle with England's main football league, whose own logo is remarkably similar.
The far-right political party unveiled its rebrand at its annual party conference, held in Torquay last week. The logo drew immediate criticism on Twitter, with many spotting its similarity to the Premier League's one-year-old identity.
According to reports in The Guardian and The Telegraph, the Premier League is now looking into a possible copyright claim.
UKIP's rebrand features a large lion's head, detailed with a striped mane as a reference to the British flag
UKIP's previous logo was a purple pound sign set against a yellow backdrop. At the party conference, which took place on 29 September 2017, it unveiled two new logo options and invited attendees to vote for their favourite. The purple lion head was selected ahead of a logo bearing  the slogan "UKIP for the Nation", framed by two large swoosh marks in purple and in yellow.
But shortly after it was announced as winner, Twitter became flooded with comparisons to the Premier League's minimal rebrand, designed by London and San Francisco-based agency DesignStudio last year.
It has been mocked on social media for its similarities to the UK Premier League's brand, which received a minimal update last year
Among the critics was retired UK footballer and broadcaster Gary Lineker, who ironically tweet...