The United Nations has launched an open competition for creatives to create informative works that accurately communicate public health messages in a bid to "flatten the curve" of the coronavirus pandemic.
Initiated by the United Nations (UN) through the World Health Organisation (WHO), the Be Ready campaign asks for designers to create visual content that explains what steps people can take to slow the pandemic.
These creations ? from graphics and videos to music and solidarity ideas ? will be approved by WHO before being distributed, in order to prevent the spread of misinformation.

"We are in an unprecedented situation and the normal rules no longer apply," said United Nations secretary-general António Guterres. "We cannot resort to the usual tools in such unusual times." "The creativity of the response must match the unique nature of the crisis," he continued, "and the magnitude of the response must match its scale."

The UN and WHO hope that creatives will be able to disseminate critical public health messages across cultures, communities and platforms to reach as wide an audience as possible.
The content creators will need to interpret the information within the UN's open brief hub in a fun and engaging way, as well as encouraging influencers and media owners to share these messages on their platforms.

"By reaching out to creatives around the world, we hope to inspire creators, influencers, talent, networ...