UNStudio creates pixelated facade for Louis Vuitton store from glass and steel bricks
Dutch architecture practice UNStudio has recreated a typical Dutch townhouse's facade in bricks made from stainless steel and glass for Louis Vuitton's store on Amsterdam shopping street PC Hooftstraat.
Named The Brick Pixelation by UNStudio, the store for Louis Vuitton is on luxury shopping street PC Hooftstraat.
The store at 140-142 is directly next door to The Looking Glass, which was also designed by the architecture studio, and along the street from MVRDV's Crystal House.
On the lower floor of the building's facade, which contains the store, traditional bricks have been replaced with stainless steel bricks with glass inlays that create a pixelated effect.
"The tapered stainless steel bricks, while following the pattern and scale of the traditional brick facades that line this street, create a distinctive textured and detailed appearance that contrasts with other buildings," said UNStudio. "The glass inlays give the facade a semi-transparent quality and make it possible for the facade to be illuminated from within the bricks."
The decision to create a facade using an alternative brick reflects both the traditional townhouses on the street and The Looking Glass next-door.
"The design reinterprets the traditional brick facades of the other townhouses that line the PC Hooftstraat through materiality, but especially, and intentionally, contrasts to The Looking Glass," explained UNStudio.
"Where The Looking Glass display windows pro...
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