Dutch firm UNStudio has revealed a two-storey flagship store for Chinese technology company Huawei in Shanghai with a facade clad in ivory-coloured petal-like forms.
Drawing from Huawei's global operating system, named Harmony, UNStudio's design aimed to generate biophilic associations between the brand and its technology by integrating organic geometric shapes throughout the scheme.
UNStudio has completed the Huawei flagship store in Shanghai with a petal-like facade
"Among the many interfaces found in retail nowadays, the flagship store we have created for Huawei in Shanghai is one that blends interactive experiences, technology and community creation," UNStudio founder and principal Ben van Berkel said.
"The new store reimagines modern retail spaces as inviting environments that promote a sense of community and provide a contemporary venue for consumers and visitors to meet, share and innovate," he continued. The store's southern facade integrates undulating floor-to-ceiling glazing. Image courtesy of Huawei
The store's double-height frontage is defined by a series of overlapping elements that the studio described as "petal-like", which fold together to form a raised band across the facade glazing.
Each ivory-coloured 'petal' weaves down to meet the ground as 'stems', configured to hide the structural mullions between glass panels and create the sense of a frameless facade.
Soft lighting was also integrated between the petal edges to illumin...