Ethical creative agency Nice and Serious has developed an online platform that directs Londoners to their closest zero-waste shops and offers tips on how to reduce your reliance on plastics.
Useless is described by its creators as "London's first digital directory that is dedicated exclusively to showcasing the capital's zero-waste shops".
The website features an interactive map to help users find local shops that sell produce without disposable packaging, and offer refills for items such as toiletries and household cleaning liquids.

"It started after a lunch break spent getting increasingly depressed about the sheer amount of single-use plastic in our lives," said Nice and Serious co-founder Tom Tapper.
"Someone piped up to say they'd filled their shampoo [bottle] at a shop down the road. Most of the group didn't know that was even an option!" Some of the employees teamed up to develop a map detailing more than 40 zero-waste stores across London, as well as a "survival kit" to advise users on alternatives to single-use plastics.

Useless invites users to input their postcode or borough and provides a list of nearby retailers that offer plastic-free options. Each listing is accompanied by information about the stores, including stock, location and opening times.
"The limited resources currently available are ugly and cumbersome to use," added Tapper, "so as a creative agency we thought we could curate a resource that i...