The Non-Pavilion is a London Design Festival installation that barely exists, to make a statement that the world needs to produce less.
London-based offices Studio Micat, There Project and Proud Studio teamed up to create the unconventional pavilion, which is on show in the Sackler Courtyard of the V&A museum.
The project is intended to promote degrowth, which is an economic strategy based on stability rather than exponential growth. It is considered by some experts to be the only way that humanity can operate in symbiosis with the natural world and its resources.
The Non-Pavilion is on show at the V&A
The designers felt that an empty space, rather than a physical structure, was the most effective way to explain this concept.
"Obviously making something is very much the antithesis of what degrowth is about," said architect and Studio Micat cofounder Michael Garnett, speaking to journalists on a tour of the project. "We're thinking of this in the spirit of the Emperor's New Clothes," he added. "We want people to marvel without there being anything there at all."
It is defined by four corner poles, designed to resemble the Swiss baugespanne
The Non-Pavilion is defined by four self-supporting corner poles, with mirror-clad exterior surfaces and neon red inner surfaces.

Studio Micat designed these to resemble baugespanne, which are erected in Switzerland to show the proposed outline of a future development that is waiting to receive pla...