Seemandhra Shop, Indian Retail Building, Boutique, Images, Store Architecture
Vaibhav Jewellers, Seemandhra
Retail Building and Interior in Kakinada: Indian Shop design by Lewis & Hickey
16 Oct 2016
Vaibhav Jewellers in Seemandhra
New Shop in Seemandhra
Design: Lewis & Hickey, Architects

The new retail proposition and brand culture was created to address operational requirements and the future ambitions of the business. The design offers a distinctive and forward moving store format that is relevant in a competitive retail landscape and addresses the shopping behaviour of its customers.

The practical and easily maintained design approach supports the required high service level and with a goal to stimulate sales and take the business into new territories the solution projects a strong, differentiated brand culture that enhances the product offering.
A store is segmented by product categories that match customer expectation and behaviour. Mass market products are located on the lower floors moving up into luxury and bridal. Access to the more exclusive upper levels is reduced to maintain their prestige.

Bespoke and robustly engineered units with enhanced detailing provide a variety of display heights and secure storage (reducing the need for stock-holding vaults). Sustainable lighting is used to create innovative, multiple level lighting effects with varying colour temperatures highlighting feature products. The use of light & shade also draws att...