Dave Bell, creative partner at KK Outlet, explains how an exhibition space in Vans' London store is used as a platform for emerging artists in this video produced by Dezeen for the streetwear brand.
Vans' newly-opened Covent Garden concept store features a creative space in its basement. The space was launched last week with the opening of a three-month residency in collaboration with KK Outlet, a gallery run by creative communications agency KesselsKramer.
The residency will comprise three month-long exhibitions, beginning with one titled Everyday Play, which gathers eleven artists who were asked to use everyday objects to create pieces of art.
Vans' new concept store in London features an exhibition space
"We asked our eleven artists to take ordinary objects and make them extraordinary," states Bell in the video interview, which was filmed by Dezeen in the exhibition space. "The kind of art you can find in this exhibition is everything from photography to sculptural pieces to cocktail stirrers."
KK Outlet launched their residency at the store with an exhibition called Everyday Play
Works in the exhibition include colourful outfits by stylist Clifford Jago made of repurposed tents, a wall-mounted installation by Dutch art collective We Make Carpets that features 8,000 cocktail stirrers, and furniture pieces hacked by artist Harry Grundy.
The exhibition acts as a recreation of KK Outlet's former gallery and retail space in Shoreditch, which closed its ...