British carmaker Vauxhall has revealed a flat, minimal version of its griffin emblem to replace its three-dimensional logo that had a metallic look.
Opting for a "cleaner" and more modern design, the new logo sees the griffin's wing, which previously swooped around from the right side of the bird, removed entirely.
Alongside the griffin the flag held by the animal has been simplified down to a skewed square on the left of the emblem, which has the letter V inside.
Vauxhall Motors redesigned logo in a bid to better suit it to digital applications. This included getting rid of its raised, chrome-style aesthetic that had been in place since 2008 and instead creating a simple, two-dimensional design.
Top: Vauxhall's new logo. Above: the evolution of the logo The British automaker coloured the new logo in its characteristic bright red hue.
This is complemented by a deep blue shade for the word Vauxhall, which is emblazoned underneath the logo ? a colour pairing that, according to the company, "underlines Vauxhall Motors' heritage as a British brand since 1903".

"The bold yet simple redesigns reinforce Vauxhall's position as a confidently British brand," said Vauxhall Motors' managing director Stephen Norman.
"Constantly evolving and innovating, the brand continues to reinvent itself, with these most recent updates a reflection of Vauxhall's commitment to ingenious design and modernisation."
"While retaining its most iconic eleme...