Vetements SS19 collection teaches wearers the history of Georgia - architecture and design

Vetements SS19 collection teaches wearers the history of Georgia



Wearers of luxury fashion brand Vetements latest collection can learn about the history of Georgia by scanning QR codes incorporated into the items.
The SS19 collection is inspired by Vetements founder Demna Gvasalia's experience of growing up in war-torn Georgia.
It features pieces that can be scanned to reveal information on events that that took place in the country in 1992, which the Sukhumi-born designer experienced first-hand.
Each item in the SS19 collection includes a QR code that when scanned will send users to the Wikipedia page titled "Ethnic Cleansing of Georgians in Abkhazia".

"I feel everybody today talks about war, refugees. And I am like, yes, I know exactly what that means. It's weird. This is about my life, but also it's about everything you see on CNN, as well," said the designer. Presented 1 July 2018 on a catwalk under a flyover in central Paris, the SS19 collection is inspired by "family and violence" and includes garments with Georgian and Russian slogans.

One of the pieces is printed with the words, "see this clenched fist"" and underneath, the Georgian word for "enough". Elsewhere, the Georgian phrase for "God Forgive Us", and an offensive Russian swear word appear ? all of which are translated into English online.

"It was like dressing a documentary of my life," said Gvasalia. "I dedicated this collection to Georgia, the Georgia where my brother Guram and I gre...
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