Viktor & Rolf pairs delicate dresses with bold slogans in Spring Summer 2019 couture
Dutch fashion house ?Viktor & Rolf aimed to show the "expressive power of clothing" in its latest haute couture show, which featured romantic-style dresses with kitsch slogans.
The designers used five miles of tulle to make its Fashion Statements collection, shown as part of the haute couture schedule in Paris last week.
Each of the 18 dresses, which featured oversized silhouettes, transparent ruffles and puffed sleeves, were emblazoned with meme-inspired slogans like "Sorry I'm late, I didn't want to come" and "No photos please".
According to the designers, the statements are meant to reference the kind of language used on social media or souvenir T-shirts. They don't have a particular meaning, instead inviting onlookers to come to their own conclusions.
"All these statements that are so obvious or easy ? there's a lot of banality on Instagram and social media in general ? are counterbalanced with this over-the-top, shimmery, romantic feeling," Rolf Snoeren told WWD.
"The juxtaposition of these seemingly unrelated elements results in a typical Viktor & Rolf expression of surreal beauty," said the designers.
The collection's confectionary colour palette ranged from pastel pinks to neon greens and striking violets, while the silhouettes spanned A-lines to more fitted hourglass shapes.
Each slogan is made of layers of laser-cut tulle that has been hand-sewn onto the garments.
One look featured an enormous ...
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