Belgian architect Vincent Van Duysen has completed a boutique in Milan for Italian fashion house Ferragamo, featuring red marble panels and an alcove covered in ceramic petals that offset the original Renaissance-style interiors.
The store is located within Palazzo Carcassola Grandi, which was originally built in the 15th century and now occupies a prime spot on Milan's Montenapoleone fashion street.
Vincent Van Duysen has designed Ferragamo's Montenapoleone boutique
The palazzo was remodelled in the 19th century when it was home to Emilio Morosini ? a member of the Italian unification and independence movement known as the Risorgimento.
Van Duysen chose to retain much of the building's historic character while introducing some surprising contemporary details. Footwear is displayed in a large salon
"With this project, we tried to express a timeless Italianicity that is steeped in Ferragamo's DNA," said Van Duysen. "A sensual theatrical setting, where the scenic screen is luxuriously elevated and used as a backdrop and space dividing element at the same time."
"The skilful juxtaposition of modern, essential elements and materials with existing structures such as the columns and the cross vaults creates a pleasing contrast that enhances every feature."
An alcove is decorated in ceramics by Andrea Mancuso
At the heart of the 280-square-metre interior is a large salon for displaying Ferragamo's footwear. A minimal material palette comprising Veneti...