Virgil Abloh and AMO design flexible flagship Off-White store in Miami that "can host a runway show"
Fashion designer Virgil Abloh and AMO director Samir Bantal have designed the Off-White flagship store in Miami Design District to be a fulfilment centre and a multipurpose events space.
Abloh, who owns the brand Off-White, and Bantal, director of architecture firm OMA's research arm AMO, designed the store to rethink how physical shops should operate amid the growing popularity of digital shopping.
"We're niche entities, AMO, Off-White, Samir and myself, so we're able to sort of wear our heart on our sleeve or our brain on our sleeve," Abloh told Dezeen. "The first slide that Samir sent for the development was like, is shopping relevant""
"If we're able to kind of fulfil our needs by ordering a lot of things online, what's the role of a physical store"," Bantal added.
The idea is that the store is flexible, according to Abloh, who citied the annual Art Basel and Design Miami events that take place in Miami as examples of when it could be used to host a variety of activities, like art and music events, and talks.
"There might be 1,000 people, you know, in key moments of that year where the shop can host a runway show, it can host a talk, it can host a cafe," Abloh said.
"It'll be a cafe that extends out into the street, it'll be what the environment needs it to be rather than the betting on, hey, this square footage needs to be used for retail 24 seven," he added.
"Who knows, by the time it opens I m...
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