Fashion designer Virgil Abloh has created a water bottle for Evian that is made almost entirely from recycled plastic and visualises this history through a distinctive hammered texture.
The 500 millilitre bottle can be fully recycled at the end of its life and is designed to act as a kind of mission statement, giving form to the brand's commitment to become circular by 2025.
The bottle is the first design Evian has released in the US that is entirely made from rPET save for the lid and label
"I wanted to create a shape that was as iconic as the Evian brand, whilst representing how the product has been reinvented using old bottles," said Abloh.
"My new hammer motif reflects how this new design has been reconstructed from waste materials, which in itself was a whole new challenge and a new step in my partnership with Evian." The release marks the first time that Evian has launched a bottle made entirely of recycled polyethylene terephthalate (rPET) in the United States. By 2025, the brand aims to use exclusively recycled plastic across its entire portfolio, save for lids and labels.

Last year, the mineral water brand already released rPET versions of its three most popular formats ? the 500 millilitre, 750 millilitre and 1.5 litre bottles ? in countries across Europe.
But all of these bottles, including Abloh's latest design, still feature a label and cap made of virgin high-density polyethylene (HDPE) and oriented polypropylene (OPP), which Evian claims ...