Volkswagen has rolled out its latest fully electric production car and updated its logo to mark "the start of a new era" for the German automaker.
The ID.3 is the first production car in a new generation of fully electric vehicles by Volkswagen, and the first model to bear the company's rebranded logo.
Volkswagen has revealed a new simplified logo
Unveiled at this year's Frankfurt Motor Show, the ID.3 is billed as an affordable option for mass production.
To compliment its latest electric vehicle, Volkswagen wanted to update its visual identity to one that would offer a more modern and holistic brand experience.
The Volkswagen logo, formerly three-dimensional and with a chrome-effect, has been reduced to its basic elements, now displaying a flat, two-dimensional design all in one shade of dark blue. The new logo was designed by 19 internal teams and 17 external agencies
The logo, an example of the trend towards flat graphic design, was produced "in the record time of nine months" by the Volkswagen design and marketing team.
It was a collaboration between a total of 19 internal teams and 17 external agencies, a factor highlighted by German typographer Erik Spiekermann, who tweeted that although Volkswagen had abandoned the "embarrassing pseudo-chrome look" of its previous logo, the updated version wasn't necessarily an improvement.
"Too bad that the new simplified version wasn't drawn by a good designer," Spiekermann's tweet read. &qu...