W San Francisco SoMa District Hotel, California Accomodation Building, CA Architecture Images
W San Francisco Hotel, SoMa District
June 30, 2020
W San Francisco SoMa District Hotel
Design: Skylab, Architects
Location: San Francisco, California, USA

Photos by Brian Walker Lee
W San Francisco is an electric urban oasis located in the bustling heart of San Francisco?s SoMa District. Boasting 401 guest rooms including 12 suites, the hotel offers a hip and stylish downtown retreat. As part of the highly anticipated Gold Fever hotel refresh, skylab was enlisted to design the guest rooms and major amenity spaces for a multi-phased renovation (the hotel lobby is slated for the next phase).

The new Gold Fever design draws its inspiration from San Francisco?s remarkable region and rich history, abstracting elements from the past and present?including a healthy dose of funky elements from its psychedelic days?to marry history and culture with the hotel experience. The rooms and suites surprise with a mischievous representation of San Francisco featuring gold spackle that marks opportunity and potential connections in the social web?illustrating a state-of-the-art experience.
After first developing the overall concept, dubbed Dynamic Fog, the design team investigated ways to play with San Francisco?s defining physical characteristics, including the hills, fog and street grid, and cultural attributes such as the city?s roots as a boomtown during the Gold Rush, and the epicenter of te...