Dutch leather goods brand Wandler has transformed an abandoned petrol station in Amsterdam into a mirrored installation to showcase its latest collection.
To commence Amsterdam Fashion Week, Wandler held its pre-fall 2021 capsule collection presentation on 1 September in the Amsterdam-Noord area off the side of a highway.
Top and above: the collection was shown at an abandoned petrol station
It took place in an abandoned petrol station, which was selected by Wandler founder Elza Wandler because of its likeness to the bold lines found in the brand's designs.
"Our designs are distinctive in shape, almost architectural and graphic in color and lines," Wandler told Dezeen.
"We thought that a gas station also has these features: clean lines and bold shape," she said. "Such a building really makes an impact and would be the perfect setting for our presentation." It was wrapped in a reflective material
The Citydressers, which collaborated with the brand to develop the creative production, wrapped the gas station in reflective foil and installed refrigerator-like display cases and bright lighting throughout.
The petrol station's shop at the heart of the structure became the focal point for the installation and housed the collection within the display cases, which were lit by apple-green lighting.
There was a light and sound installation
"The green hue represented Wandler?s use of the colour green that defines its collection," The Citydresse...