Waste plastic details on Hawaiian shirt highlights issue of ocean plastic
Crabs stuck in bottle caps and plastic six-pack rings feature on this Hawaiian shirt made from recycled plastic, by Spanish designer Adolfo Correa for Corona and Parley for the Oceans.
The shirt was created for World Oceans Day by beer brand Corona and non-profit organisation Parley for the Oceans, which has previously created footwear and swimwear from ocean plastic in collaboration with Adidas and Stella McCartney.
From afar, the Paradise" Shirt, designed by Correa, is a classic Hawaiian shirt featuring waves and fish.
On closer inspection, however, the shirt is dotted with plastic objects found on the beach and sea, like toothbrushes and plastic bottles, "to represent the fact that the issue at a distance is hard to see, but pervasive up close".
"As a brand that is synonymous with the beach, we are seeing the destruction of shorelines and oceans up close," said Felipe Ambra, Global VP of Corona.
"Our ads usually showcase paradise the way we assume it to be, pristine and beautiful, but today it's increasingly hard to find a beach without plastic."
"Through our work with Parley, we hope to reverse this trend. This World Oceans Day, Corona wants to remind the world that we all need to protect our beaches to continue enjoying them," he explained.
The limited-edition shirt is available in three colours and is made from plastic that has been collected by Parley for the Oceans from the open ocean, islands, shorelines and coas...
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