Watch our talk with Minotti about the past and future of Italian design live from London
Dezeen's editorial director Amy Frearson will speak to the designers behind Italian furniture brand Minotti about their approach to combing heritage with a vision for the future. Watch the livestream here from 12:00pm on Thursday 9 May.
The stream has not started yet. You can watch it here from 12:00pm UK time.Â
The talk, which will take place at Minotti's London showroom, will feature Alessandro and Susanna Minotti, who are the grandchildren of brand founder Alberto Minotti. They will be joined by designer and collaborator Christophe Delcourt.
The talk will trace the origins of the brand, which was established in 1948 as a small-scale artisan workshop and grew to become a major furniture brand. It will also look at its plan for the future, in an exploration of how a heritage brand can stay relevant in the digital age. Dezeen and Minotti are hosting a talk at the brands London showroom to celebrate the arrival of their latest collection
The brand developed its reputation based on a modern style favouring clean lines and rectilinear shapes, but has recently been experimenting with new forms.
Its latest collection, launched at the Salone del Mobile in Milan last month, features pieces by designers including Nendo, GamFratesi and Studio MK27, as well as Delcourt.
This talk coincides with the arrival of the collection at the London showroom, which will be the first retailer to stock the pieces.
The talk will explore how a heritage brand can stay relevant in a digital ...
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