West Elm becomes sole retailer of Good Thing products
Brooklyn independent design brand Good Thing has announced its homeware will now be sold exclusively by American furniture retailer West Elm.
Later this year, West Elm will begin stocking products in-store and online from the range currently produced by Good Thing ? a brand started in by Canadian designer Jamie Wolfond in 2014.
"This ride has been very exciting, full of both challenging and triumphant moments, this certainly among them," Wolfond told Dezeen. "It is a very major change, but an exciting one for me!"
The brand will remain an independent entity, and Wolfond will continue to create products under his eponymous studio. He will also work with West Elm's creative team to develop new products, which will be introduced seasonally. "Working with a larger company provides a new opportunity," Wolfond said. "For a long time, I resisted learning how things are conventionally done in the industry... I don't regret it for a minute, but after four and a half years, I am looking forward to bringing some more conventional wisdom to the table."
Over the years, Good Thing has launched a large body of designs, ranging from small accessories to larger furniture pieces.
Last summer, the brand introduced a collection that features cone-shaped chandelier and stackable bar stools and coffee tables.
Other key Good Thing products include an umbrella holder, a set of dustpans and trays with crinkled edges, and a no-frills translucent bar of bo...
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