Westwing Store, Barra da Tijuca, Rio de Janeiro Commercial Interior, Brasil Real Estate, Architecture Images
Westwing Store in Rio de Janeiro
23 Mar 2022
Design: Superlimão
Location: Barra da Tijuca, Rio de Janeiro, Brazil

Westwing Store, Brazil
Superlimão, from Brazil, signs off on architectural project of Westwing?s new physical stores in Rio de Janeiro, located in Ipanema and Barra da Tijuca. The concept behind the renovation process focused on conveying the idea of omnichannel through architecture, making the physical journey through the store as close as possible to the customer experience on the brand?s website: easy to navigate, quick reading of environments, and optimal display of items that the customer wants to buy, standing out in the physical space.
Inspired by the flexibility and modularity strategy used in theater stages, the concept came to life through a 60×60 grid on the floors and ceilings, guiding the sizes of environments and exhibition areas. This makes it easier to create and remodel rooms based on each store?s specific needs, displaying a different mix of products. The floor grid also has a practical and useful feature for store visitors looking for inspiration: it helps customers grasp the actual dimensions of each room set up in the store, comparing the proportion of products on display with their own space at home.

Focusing on this flexibility, the display shelves were designed to cover all object sizes and make it easier to handle pro...