?WHAT A SALAD,? which will be a new paradigm of food and beverage culture in Itaewon, is a salad specialty store who provides salad made out of fresh pure organic materials through ?Performance? of ?Chop? and ?Mix.?

© Jaehyuk Nam

Architects: QNA Architecture Lab

Location: Itaewon-dong, Yongsan-gu, Seoul, South Korea

Designers: Jay Song, Joon Kim

Client : What A Company co.,ltd

Area: 70.24 sqm

Project Year: 2016

Photographs: Jaehyuk Nam

© Jaehyuk Nam

?WHAT A SALAD,? which will be a new paradigm of food and beverage culture in Itaewon, is a salad specialty store who provides salad made out of fresh pure organic materials through ?Performance? of ?Chop? and ?Mix.?
Diagram

Plan

© Jaehyuk Nam

The concept, ?Green to The Moon,? means nature heading for the moon and contains a pure determination to spread ?WHAT A SALAD? far into the space. Space that contains the meaning and intention starts from future-oriented and fantastic design vocabularies. GRID pattern and mirror were used to give maximum extension within neat proportion, and the light box connected from the outside all the way to the inside in equal spacing depicts an image of blasting into the world of a whole new dimension beyond the universe. Space that appears after passing an opening ...