Retail startup Wheelys has designed a prototype self-driving supermarket that navigates to different locations throughout the day and uses artificially intelligent holograms to help customers.

The vehicle is designed to be almost completely self sufficient, relying on software that tracks its inventory and alerts the Moby-Mart when it's time to restock.
It runs from an electrical engine, powered by solar panels placed on the roof ? which is also home to four drones, available to deliver larger items to nearby customers.

Wheelys is currently collaborating with the Hefei Technical University in China to incorporate self-driving technology, although the store's ability to drive itself is also dependent on countries developing laws that allow autonomous vehicles on the roads. With this in place, the Moby-Mart could drive to areas where it is in-demand, and take itself back to the warehouse to pick up new stock. Currently it can be driven in-person or controlled remotely.

Wheelys has also created a hologram store assistant, powered by artificial intelligence, which can keep a note of shopping habits and make recipe recommendations.
These virtual attendants would use the cloud to form a network that tracks worldwide behaviour, and allows Moby-Marts to tailor products to specific areas. It also means stores can remain open around the clock, without having to rely on human staff.

"Mobile stores are much more efficient than physical ones," co-founder Per Cromwell to...