Why Do We Love GIFs" - architecture and design

Why Do We Love GIFs"

GIFs are hugely popular and are constantly being shared on the Internet by lots of people. Whether it's expressing some feeling that seems unexplainable with words, freaking out over fluffy cats, endless memes or even hypnotic scenes from movies we love (like the above scene from Jacques Tati's "Mon Oncle"). We see the use of this format increasing in Architecture, and one thing is for certain, we love it.

via GIPHYGIFs are hugely popular and are constantly being shared on the Internet by lots of people. Whether it's expressing some feeling that seems unexplainable with words, freaking out over fluffy cats, endless memes or even hypnotic scenes from movies we love (like the above scene from Jacques Tati's "Mon Oncle"). We see the use of this format increasing in Architecture, and one thing is for certain, we love it.To better understand this type of file, let's start by explaining what a Graphics Interchange Format (GIF) is.When we exchange images over the Internet, we generally use file formats that reduce the amount of data stored, eg. .jpeg, .gif, or .png. This makes it so the data stream becomes faster and more versatile, but there?s always a loss of quality that comes from the amount of colors or pixels. Hoping to increase the effectiveness of sending graphics files CompuServe, one of the first companies in the world to provide Internet connectivity which later merged with America Online (AOL), was responsible for the creation of GIF in 1987. This ...
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