WILLchá Flagship Store Beijing, Chinese Building Interior Design, New Architecture Photos
WILLchá Flagship Store in Beijing
2 July 2022
Design: CUN DESIGN
Location: Beijing, Northern China

Photos by Jia Bin, Si You
WILLchá Flagship Store, Beijing, China
? Will you have a cup of chá" ?

? Yes, why not! ?
When you wake up every morning, will you choose to brew a cup of pour-over coffee, or go downstairs for a cup of Starbucks at the street corner" Currently, coffee and cola seem to have gradually become the mainstream of people’s consumption. Whenever we wander the streets and smell the pungent aroma of coffee beans, can we still remember the scent of tea that wafted on the land of China a long time ago" Tea originated in the Shennong era in China, rose in the Tang Dynasty, prospered in the Song Dynasty, developed in the Ming and Qing Dynasties, and has a history of more than 5,000 years.
Today, the traditional form of tea has become far away from people’s lives. As Chinese, should we say goodbye to tea, or have a new understanding of it" This is a question that contemporary people, especially young people, should think about.

Meanwhile, we came across a project. At the end of 2021, the founding team of WILLchá found CUN, hoping to use design to complete a new upgrade for the brand. With this task, we conducted researches and analysis on their products and targeted customers, respectively.
The products of WILLchá are different from othe...