World of Volvo, Gothenburg Real Estate Development, Swedish Visitors Attraction, Modern Scandinavian Architecture Images
World of Volvo Visitors Centre in Gothenburg
4 May 2022
Architecture: Henning Larsen Architects A/S
Location: Mölndalsån, Gothenburg, Sweden

Images: Kvant1
World of Volvo, Sweden
At World of Volvo, Native Swedish Landscapes, and the Right to Roam take Center Stage. With the timber structure already coming up, Henning Larsen is pleased to reveal the design for World of Volvo, a unique experience center and meeting place for the famed Swedish brands, Volvo Cars and Volvo Group in Gothenburg that puts its focus on Scandinavian landscape, environment, and traditions.
After winning the interview competition for World of Volvo in late 2018, Henning Larsen is proud to share the design for the 22,000 sqm experience center as site work begins in Gothenburg. World of Volvo will unite the brands of Volvo Group and Volvo Cars to share the history, tradition, and future of the famed Swedish brand in a single structure. It will be an embodiment of the Volvo brand values and aspirations.
?This project is incredibly special to us,? says Søren Øllgaard, Design Director at Henning Larsen. ?With its deep connection to Scandinavia, from its landscapes to its architectural tradition, World of Volvo has given us to the opportunity to explore the profound relationship between architecture and the natural environment.?
?We commit to create a landmark, a new icon and desti...