WPP Hamburg Workspace Strategy
WPP Hamburg Workspace Strategy, German Office Architecture, Interior Design
WPP Hamburg Workspace Strategy
Office Interior Space Development in Germany – design by BDG architecture + design
16 Aug 2017
WPP Hamburg Workspace Strategy
Design: BDG architecture + design
Location: Hamburg, Germany
WPP Hamburg New Workspace Strategy
BDG ARCHITECTURE + DESIGN COMPLETE
WPP Hamburg?s new workspace strategy
As one of the largest shipping ports in Europe, Hamburg has long been established as a leading transport hub, when WPP Hamburg took the decision to co-locate its agencies and media companies into a new city central workspace the intention was to establish their presence as a leading creative hub.
BDG architecture + design was appointed to undertake the strategy, concept and developed design for the new WPP Hamburg collocated space accommodating over 850 people, which was then delivered in partnership with a local architect and developer.
BDG worked closely with all WPP companies in Hamburg, evaluating their requirements in order to develop the strategic architectural brief. This included utilisation and accommodation analysis, observational studies and senior level workshops, results of which defined and formed the workplace strategy for a consolidated working environment.
Colin Macgadie, Chief Creative Officer at BDG architecture + design, comments:
?The new workplace has been designed to facilitate WPP Hamburg?s role as a fulcrum in global business, as well as emphasi...
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