X11 Flagship Store, Wenzhou Mall Building, Chinese Commercial Interior Architecture, Shop Design Images
X11 Flagship Store in Wenzhou
15 Mar 2022
Architecture: BloomDesign
Location: Incity Mega, Wenzhou City, Zhejiang Province, China

Photos: Lu Haha
X11 Flagship Store, China
The X11 Flagship Store is an Avant-garde Retail Space that Incorporates China Chic

Consumption in the market today is greatly driven by young generation’s values and preferences, and toy collection stores targeted at young consumers are becoming an increasingly visible part in China’s retail market. With strong malleability and spirituality, toys meet Generation Z’s personalized, diversified consumption demands, and play an essential role in enriching their spiritual life.
Differentiated & rare experiences

X11 is a retailer that sells collectable toys from across the world. The brand entrusted BloomDesign to conceive a new flagship store in Incity Mega, a shopping mall in Wenzhou, China. As a leading brand in toy retail sector, X11’s every move is spotlighted in the industry. In line with X11’s concept of presenting every store in different cities with a distinct design strategy, the project is intended to create differentiated and rare experiences, to turn the new flagship store into an attractive commercial destination.

The design team dug into the cultural context of Wenzhou City, which has a history of more than 2,000 years, trying to figure out commercial s...