Promotion: XL Extralight showcased its manufacturing process in an exhibition designed by Italian architect Andrea Caputo as an "immersive museum itinerary" during Milan design week.
Named Industream and put together by Caputo in collaboration with artist duo Invernomuto, the exhibition demonstrated the complex industrial process behind XL Extralight's footwear and foam design technology.
Although the company's core business is soles for footwear, it said its technology is leading it to other categories where lightness, durability and water-resistant properties are valued.
Italian architect Andrea Caputo designed the exhibition in partnership with artist duo Invernomuto
The Industream exhibition was held at the recently opened architecture and design centre Dropcity, founded by Caputo and occupying a previously abandoned network of warehouse tunnels behind Milan Central Station. "At Fuorisalone 2024 we had the idea to create something completely different from previous editions," said XL Extralight foam design product and brand manager Carlo Vecchiola.
The exhibition showcased how XL Extralight's foam-shoe soles are made
"This is why we have started a conversation with Andrea Caputo and his team to end up at Dropcity, the place to be for those who want to experiment and implement new design codes and visual experiences," he told Dezeen.
"For the first time since we have been exhibiting at the Milan design week way back in 2014, XL Extralig...