Yatofu fosters "relaxed holiday atmosphere" in Jianze showroom
Design studio Yatofu has completed a furniture showroom in Hangzhou, China, featuring a playful pastel colour palette and a display area housed on a steel-mesh platform.
The 80-square-metre retail space belongs to Chinese design brand Jianze and forms part of an emerging cultural district in the city's Liangzhe New Town.
Jianze's facade features a floor-to-ceiling opening with retractable glazed doors
Yatofu set out to create a "relaxed holiday atmosphere" inside the showroom, which was influenced by the semi-public garden terraces found in European cities and features a full-height opening with retractable glazed doors that connect it with the outdoors.
"This blurring of the boundary between the inside and outside allows passing pedestrians to easily observe the activities that take place within the showroom while maintaining visual continuity between the street level and interior space," the studio explained. A sage green steel platform creates an additional display area
Inside the space, Yatofu used contrasting colours and materials to portion up the floor area while introducing a whimsical touch to reflect Jianze's products.
One example is the decision to juxtapose glossy white floor tiles and rough pink micro-cement to create a visual separation between different zones.
The space is divided by contrasting flooring
"The playfulness of the flooring's colour and configuration evokes a sense of joy and vibrancy, inviting visitors to linger and expl...
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