New York architecture studio BoND has used tubular lighting to create a bright yellow glow inside this men's apparel store on Manhattan's Lower East Side.
The first flagship for cult fashion label Le Père occupies a 1,000-square-foot (93-square-metre) corner unit on Orchard Street.
The flagship store for Le Père is largely painted white to allow the bright clothing to stand out
Utilising the store's large exposure to the street, BoND opted to create an interior that would be just as impactful from the exterior as it is once inside.
"BoND designed the store to feel like a canvas, highlighting the design elements of the clothes while ensuring the space is a place that creators feel encouraged to spend time in," the team said.
A central column is encased in a translucent yellow box The firm's approach was to leave the majority of the space white, allowing the boldly patterned clothing to stand out, then highlighting the fitting rooms using bright yellow lighting and surfaces.
A structural column in the centre of the store encased in a translucent box is also fitted with lights to give off a sunny glow.
Yellow lighting installed in the fitting rooms emits an inviting glow
This yellow aura is immediately apparent from the street and is meant to entice passersby to step inside.
Neon lighting has seen a resurgence in retail and other commercial interiors of the past year, appearing everywhere from a Brooklyn cafe to a Calgary chicken shop.
The tube lights were installe...