The South Korean music movement, also known as K-pop, is making significant inroads into the worldwide music industry( YG Headquarters ). South Korean acts are topping the charts and selling stadiums across Asia and the Americas. K-pop is taking the world by storm, with its finger on the cultural pulse and a social-media-savvy audience. In 2017, K-Pop producers YG Entertainment invited UNStudio to design their fresh new corporate building in Seoul, which has since become a pilgrimage site for fans hoping to get a peek of their latest stars.
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The design of YG Headquarters building by UNStudio is influenced by YG Entertainment’s business and the music industry in general. The new building features office spaces, meeting rooms, and recording studios, which are thoughtfully structured to maximize the site and provide YG Entertainment employees with the most uplifting and exciting work atmosphere imaginable. © Rohspace
YG Headquarters’s Design Concept
The new headquarters are situated on the boundary of two quite distinct worlds. It borders a low-density housing area on one side and faces a busy network of highways and bridges on the other, overlooking a big green park. This disparity in positioning impacts the design, building orientation, and internal organization, as well as opening up views of the river from the interior workstations.
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The new YG Headquarters is next to the well-known existing YG Headquarters, whose interior embraces a R...