Yiduan Shanghai completes serene HQ in Shanghai for local clothing brand Hemu
Interior design firm Yiduan Shanghai has transformed a 1960s building in Shanghai into a "zen-like" HQ for Hemu, a local clothing brand.
Located in the Jiading District of Shanghai, the original 1960s building was built as an annexe of Huilongtan Park – a picturesque park with a 400-year history. Made from timber, grey bricks and moss-covered tiles, the two-storey structure features multiple archways that frame views.
The building has a back and front yard – a tranquil paved yard at the front of the property is surrounded by century-old trees. The space at the back of the showroom doubles as an outdoor runway at night for shows accompanied by music.
Inside the 1,500-square-metre property, the headquarter's interior has an austere, minimalist aesthetic that features plenty of natural materials and unfinished surfaces in accordance with Hemu's existing retail stores and brand image.
"Based on oriental elements and humanism, the overall design adheres to originality, respects nature, conveys Zen serenity and embodies traditional oriental culture," said the firm, which is led by founder Xu Xujun.
"The whole space shows harmonious integration between the brand and nature."
The brand's display area and the front desk are on the ground floor, while the working space and reception area are on the first floor.
Combining garments, tea, incense, homewares and books, the brand wanted to create a space where customers could come to exp...
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