Multi-coloured walls, geometric floors and a seesaw feature in this west London fashion store, which Yinka Ilori has designed to match the playful nature of the brand's clothing collections.
The 74-square-metre store, which Mira Mikati has nicknamed Happy House, is nestled amongst a row of boutiques in London's affluent Chelsea neighbourhood.
This is the first flagship store for the brand, which produces brightly hued items of clothing that are "imbued with smiles". Until now it has exclusively been available through pop-ups or high-end fashion retailers.
Designer Ilori was approached by the brand's eponymous founder to create the inaugural fit-out of the store, which will be revamped by a different creative each season.
The pair had first connected over Instagram.
"One thing me and Mira share in common is our love of colour and pattern so she trusted my vision and gave me full creative control," the designer told Dezeen.
"We didn't know what, when, or how we would collaborate but we knew when the time would come it would be something special ? I'm really glad we took our time," he continued.
"I spent a lot of time with Mira and her team discussing patterns, colours palettes, shop layouts etc until we finally had a concept that wasn't interfering with the colour palette on the clothes, but complemented them."

Blocks of the flagship store have been painted in different colours. The front section is sunshine-yellow, the rear is sea-g...