YINNO UNICO Boutique Store, Hangzhou Design, Modern Chinese Interior Architecture Photos
YINNO UNICO Boutique Store in Hangzhou
28 July 2022
Design: MMC DESIGN
Location: Hangzhou, Zhejiang Province, East China

YINNO UNICO Boutique Store, China
The brand concept of Yinno Unico is to show contemporary females’ spirit of self-growth in multiple dimensions including wisdom, knowledge, courage, confidence, artistic cultivation, etc. Athena, the goddess of wisdom who represents the awakening of females’ power and the break of traditional shackles, is still a role model for modern women today, and offered a main source of inspiration for MMC DESIGN to conceive a multi-dimensional space for Yinno Unico to convey its brand values.
?What kind of space makes users feel like a goddess"?

To create a space filled with the divinity of goddess, the design team drew on the breathtaking primitive strength of the Parthenon dedicated to goddess Athena and the Pyramids. The primitive geometric forms of those ancient treasures carry the beliefs derived from nature, and “illuminate” architecture, history and spirit like light.

The triangular and rectangular forms of the Parthenon and the Pyramids are brought into the boutique store, showing geometric changes while producing a certain order. The geometric aesthetics expresses human’s respect for nature, contains the secrets of the universe and embodies mankind’s spirit of continuous exploration. By p...