Yves Béhar designs Samsung television to look like a framed work of art
Yves Béhar's studio Fuseproject has created a television for Samsung that is indistinguishable from a framed artwork when hung on the wall.
The Frame is a smart television that is designed to "disappear in the décor". It sits flat against the wall and displays artworks when not in use ? turning completely off only when nobody is in the room to appreciate them.
Béhar, who previously worked with Samsung in 2015 to design a sculptural television, looked at the visual presence a television has in a room, and how he could make it appear less obvious ? particularly in smaller homes and apartments.
"In our smaller homes and apartments, when a television is off, its black square takes up valuable real estate," said Béhar, who unveiled the TV at a launch event in Paris today.
"Rather than designing a product that only comes to life when watching entertainment, we began to think about a display that offers new inspiration in our lives," said Béhar. "What if the TV display in my home delivered a different experience" What if the TV disappeared in the décor when it's not in use""
The Frame can be wall-mounted and framed with different materials so that it blends into the home decor.
For the design, Béhar consulted framers from some of the world's most prestigious museums. The television's frame is available in white, black and wood veneer at launch.
When the television is turned off, the display goes into Art Mode rather tha...
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