ZANADU Travel Experience Space, Shanghai Shop Building, Chinese Architecture Development, Images
ZANADU Travel Experience Space in Shanghai
Retail Building Interior, China ? design by Shishang Architecture
10 Apr 2017
ZANADU Travel Experience Space
Design: Shishang Architecture
Location: Shanghai Village, Shanghai, China
ZANADU Travel Experience Space

ZANADU is a 4 years old e-commerce startup-company in the premium travel space in China. They provide a suite of travel products to affluent Chinese travelers. Signature journeys, international luxury vacations, high-end cruises, domestic short vacations, private villas and a large selection of the world?s best boutique and luxury hotels.

Since the Chinese travel market is comparatively young, many consumers are not clear about the aspects of luxury vacations. What are boutique hotels" What to expect on an exclusive luxury journey" How are high-end cruises different from the usual cruises" etc.
To answer these questions for their prospective customers, ZANADU has used a variety of media. They operate a very successful WeChat channel, they publish a quarterly magazine, they shoot video content, and in 2015 they started to shoot 360° virtual reality videos. These so called VR videos make it possible to experience destinations and hotels before customers make a booking.

ZANADU has held many road shows and offline events where they provide these VR experiences to prospective customers. Because of the succes...