Zazz Boutique, Quebec City Retail Interior, Canadian Store Architecture, Images
Zazz Boutique in Quebec
Shop Interior Development in Canada – design by Hatem+D Architecture
5 Dec 2016
Zazz Boutique
Design: Hatem+D Architecture
Location: Québec City, Canada
Zazz Boutique: An Iridescent Salon

The multidisciplinary and creative firm Hatem+D signs the entire concept of the first Boutique Zazz located in Quebec City.

Involved in the strategic positioning of this new banner, the team Hatem+D created a new concept, fully designed the branding and the web content in a complete and all inclusive design for the boutique.

“Zazz was a project in which we could dare to have fun, both in the concept and its substance. It’s uncommon to work on a project with a strong identity like this one. All designs and architectural decisions yield to an inspiring and feminine environment. For Zazz, we wanted an euphoric, girly and sparkling atmosphere” says architect Chloé Barabé.
The firm wanted to create a customer experience in which paths lead them through stations displaying different product arrays. The general concept is built around the linearity of hair. This vectorial concept is reinforced by custom-made chain curtains that divide different sections of products, thereby creating a distinctive feature. Those curtains are also used on the mezzanine to give privacy in an area reserved for hair and wig stylists. Every element is custom built, from furnitu...